In construction, the debate of whether your tools or your staff contribute more to the end result is one without an answer. One is often powerless without the other, meaning an equal amount of attention arguably has to be paid to both.
How dictated should your business be by your machinery, though? Should these tools simply be a means to an end, or should they open up new possibilities for your business to explore? As with the previous issue, there is a perfect balance to strike here if you want to achieve an optimal result.
Training Your Team: Enhancing Skills with the Right Tools
1. What Do Your Tools Allow For?
Keeping up with the latest tools in your industry can have you feeling as though you’re always one step behind. However, instead of falling prey to this financial sinkhole, it’s worth asking which of these tools you actually need in order to deliver a robust result. Will stationary concrete batching equipment help you in your upcoming projects? If so, you can invest in it knowing that you’re making a wise business decision.
However, if you’re looking at a particular example of machinery and thinking about acquiring it just because your competitors are, the investment might cost you more than it immediately brings in. After all, if it’s something that you only need once, it might instead make more sense to simply hire it for that occasion.
2. Skills to Train, People to Hire
The machinery you opt for will have an impact one way or another – with one example being how it dictates which direction you take for your staff. If your line of work requires using a certain tool, you will need team members who are qualified and skilled with that particular tool. Your next course will naturally be to try and hire people who already have what you need, but it’s just as viable to offer training to other team members to allow them to get to that point.
This can have the positive side-effect of drawing people to your team who are looking to further their professional development, potentially creating a positive workspace where your staff feels valued. Developing on-site training for your team also boosts your reputation as a company that invests in its employees, which will encourage future applicants who want to work and develop their skills, and will be more likely to stay with your firm for the long term.
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3. Designing Your Specialty
It might be that you’re hoping the tools you use will help you to form an identity for your brand. If you’re struggling to convince audiences why they should opt for you over competitors, the focus of your marketing might become about the results you’re delivering. Rather than convincing them that any given result is ‘better’ than another, it might be more specific than that – more about preference. In many ways, this is better. While it’s arguably more subjective, it becomes something that’s not necessarily outweighed by a business with access to more resources than you. If you offer a very specific service, allowed by certain tools, an audience who is always seeking that result might keep coming back to you.
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